Description
(NOTE: The Book cover may vary if published by different companies.)
Author: patrick hanlon
Categories: Psychology Nonfiction Business
Pages:
Publisher: local
Cover: Softcover
Book description :Hanlon reveals seven definable assets, known as the primal code, that together construct the belief system that lies behind every successful brand. He shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.